Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, V...(展开全部)

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bri...(展开全部)

* Studies the influence of branding within the fashion industry

理查德·鲁梅尔特（Richard Rumelt） 知名战略管理思想家，加州大学洛杉矶分校安德森管理学院名誉教授，著有《好战略，坏战略》。他曾任美国宇航局喷气推进实验室系统工程师，负责木星探测任务的“旅行者计划”，1966年开始研究战略问题，是全世界战略研究重要的三位先驱人物之一。 《经济学人》评价其为“当今25位具世界影响力的管理思想家之一”，麦肯锡公司评价其为“战略中的战略家”。

理查德·鲁梅尔特（Richard Rumelt） 知名战略管理思想家，加州大学洛杉矶分校安德森管理学院名誉教授，著有《好战略，坏战略》。他曾任美国宇航局喷气推进实验室系统工程师，负责木星探测任务的“旅行者计划”，1966年开始研究战略问题，是全世界战略研究重要的三位先驱人物之一。 《经济学人》评价其为“当今25位具世界影响力的管理思想家之一”，麦肯锡公司评价其为“战略中的战略家”。

Is the world destined to suffer endless cycles of conflict and war? Can rival nations become partners and establish a lasting and stable peace? How Enemies Become Friends provides a bold and innovative account of how nations escape geopolitical competition and replace hostility with friendship. Through compelling analysis and rich historical examples that span the globe and ran...(展开全部)

查尔斯•库普乾（Charles A. Kupchan），美国乔治城大学外交事务学院和政治系国际关系学教授、美国对外关系委员会高级研究员，美国对外政策研究杰出学者之一，曾在第一届克林顿政府国家安全委员会任欧洲事务主任。

查尔斯•库普乾（Charles A. Kupchan），美国乔治城大学外交事务学院和政治系国际关系学教授、美国对外关系委员会高级研究员，美国对外政策研究杰出学者之一，曾在第一届克林顿政府国家安全委员会任欧洲事务主任。

Is the world destined to suffer endless cycles of conflict and war? Can rival nations become partners and establish a lasting and stable peace? How Enemies Become Friends provides a bold and innovative account of how nations escape geopolitical competition and replace hostility with friendship. Through compelling analysis and rich historical examples that span the globe and ran...(展开全部)